20 min listen
S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition
S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition
ratings:
Length:
52 minutes
Released:
Jun 7, 2022
Format:
Podcast episode
Description
Cassidy Shield (Chief Growth Officer) hosted today's episode of Stacking Growth with Matthew Bramson (Director of Strategic Accounts at MANTA) to talk through the mindset shift needed to sell into large enterprises at organizations that are disrupting the status quo, but don't have strong brand recognition. They cover selling with an abundance detached mindset, selling up to senior leadership, measuring brand, and what sales teams need from their marketing organization to have a well-functioning relationship.
Released:
Jun 7, 2022
Format:
Podcast episode
Titles in the series (100)
5 - Creating Demand as an Employer, And as a Candidate by Stacking Growth | The B2B Go-to-Market Podcast