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S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition

S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition

FromStacking Growth | The B2B Go-to-Market Podcast


S2 E10 - Breaking the Barrier of Selling into Large Enterprises without Brand Recognition

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
52 minutes
Released:
Jun 7, 2022
Format:
Podcast episode

Description

Cassidy Shield (Chief Growth Officer) hosted today's episode of Stacking Growth with Matthew Bramson (Director of Strategic Accounts at MANTA) to talk through the mindset shift needed to sell into large enterprises at organizations that are disrupting the status quo, but don't have strong brand recognition. They cover selling with an abundance detached mindset, selling up to senior leadership, measuring brand, and what sales teams need from their marketing organization to have a well-functioning relationship.
Released:
Jun 7, 2022
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.