81 min listen
116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman
116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman
ratings:
Length:
49 minutes
Released:
Mar 12, 2021
Format:
Podcast episode
Description
Maya Grossman, VP of Marketing at Jumpstart, joins Chris Walker on State of Demand Gen to talk about her experience running top performing marketing teams at companies of various sizes. She emphasizes the importance of being quick off the bat to get results that will help you learn and optimize, as well as the importance of having conversations early and often with your customers. Maya shared her thoughts on what marketers can do fresh in their career to set themselves up for success later on. Chris then steered the conversation to revolve around content, specifically how a marketing team can go about justifying the investment in brand, and how one content pillar can create a waterfall effect.
"Hope is not a strategy." -Maya Grossman
"Hope is not a strategy." -Maya Grossman
Released:
Mar 12, 2021
Format:
Podcast episode
Titles in the series (100)
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 by B2B Revenue Vitals