29 min listen
Ep.35 Capital Group: Platinum client experiences
Ep.35 Capital Group: Platinum client experiences
ratings:
Length:
37 minutes
Released:
Nov 3, 2021
Format:
Podcast episode
Description
In this episode, founder and CEO of Momentum Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should be leveraged to support micro-segmentation.
Released:
Nov 3, 2021
Format:
Podcast episode
Titles in the series (64)
Ep.1 Fujitsu: ABM becoming business as usual: In this first episode we’re joined by Andrea Clatworthy, Head of Account-Based Marketing (ABM), EMEA at Fujitsu, to explore how ABM is moving from an island to business as usual. by Account-Based Marketing