Ep. 59 BNY Mellon: Building on brand legacy

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Ep. 59 BNY Mellon: Building on brand legacy

FromAccount-Based Marketing

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Length:

35 minutes

Released:

Feb 7, 2024

Format:

Podcast episode

Description

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico explains why forward thinking will make customers ambassadors for your brand.

Released:

Feb 7, 2024

Format:

Podcast episode

Titles in the series (64)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

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Ep. 59 BNY Mellon: Building on brand legacy

Ep. 59 BNY Mellon: Building on brand legacy

Description

Titles in the series (64)

More Episodes from Account-Based Marketing