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Ep.33 Finastra: Building a global ABM program in a pandemic

Ep.33 Finastra: Building a global ABM program in a pandemic

FromAccount-Based Marketing


Ep.33 Finastra: Building a global ABM program in a pandemic

FromAccount-Based Marketing

ratings:
Length:
27 minutes
Released:
Aug 8, 2021
Format:
Podcast episode

Description

Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world’s leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.
Released:
Aug 8, 2021
Format:
Podcast episode

Titles in the series (64)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com