25 min listen
Ep. 51 Salesforce: Advice for ABM leaders
Ep. 51 Salesforce: Advice for ABM leaders
ratings:
Length:
32 minutes
Released:
May 3, 2023
Format:
Podcast episode
Description
Juliet Randall joined Salesforce as Vice President of Global Account-Based Marketing Strategy in 2021, and the company has already seen a 125% increase in program impact. Here, she shares her advice for new leaders stepping into an ABM role, from assembling a team to establishing a Centre of Excellence, and reveals why Salesforce has had to balance building the future with nailing the basics.
Released:
May 3, 2023
Format:
Podcast episode
Titles in the series (64)
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