28 min listen
Ep.20 A moment of truth for B2B marketing - Part 1
Ep.20 A moment of truth for B2B marketing - Part 1
ratings:
Length:
18 minutes
Released:
Nov 8, 2020
Format:
Podcast episode
Description
In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.
Released:
Nov 8, 2020
Format:
Podcast episode
Titles in the series (64)
Ep.9 HSBC: Growing accounts in banking: What’s the role of account-based marketing in the banking sector? In this episode we’re joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their... by Account-Based Marketing