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Ep.3  Oracle: ABM + Customer obsession

Ep.3 Oracle: ABM + Customer obsession

FromAccount-Based Marketing


Ep.3 Oracle: ABM + Customer obsession

FromAccount-Based Marketing

ratings:
Length:
25 minutes
Released:
Jul 11, 2019
Format:
Podcast episode

Description

In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities.  
Released:
Jul 11, 2019
Format:
Podcast episode

Titles in the series (64)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com