39 min listen
Ep.3 Oracle: ABM + Customer obsession
ratings:
Length:
25 minutes
Released:
Jul 11, 2019
Format:
Podcast episode
Description
In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities.
Released:
Jul 11, 2019
Format:
Podcast episode
Titles in the series (64)
Ep.10 FireEye: The role of tech in ABM programs: In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former account-based marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM. by Account-Based Marketing