30 min listen
Ep.29 State Street: The secret to maintaining first mover advantage
Ep.29 State Street: The secret to maintaining first mover advantage
ratings:
Length:
27 minutes
Released:
May 30, 2021
Format:
Podcast episode
Description
“It's incumbent on all of us, particularly in the marketing organisation, to protect the message”. In this episode, Katherine Lucas, Head of Platform Marketing at State Street, shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, a first-of-its-kind investment servicing platform, building the global messaging and leading the go to market strategy.
Released:
May 30, 2021
Format:
Podcast episode
Titles in the series (64)
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