In this episode of Chasing the Insights, I talk to the smart marketing expert, Clare Price. Clare talks to us about the #1 growth killer of businesses. Clare Price is the President and CEO of Octain Growth Systems, the marketing operations company that helps you take control of your marketing through smart execution. Her new book, Smart Marketing Execution, defines the strategies, execution process and automated systems mid-market companies need to use to accelerate their profits, performance and productivity for a successful exit. Prior to launching Octain, Clare was a Research Director for Gartner’s Internet Strategies Service. She also served as Vice President of Research for Demand Metric, a strategic marketing advisory service. At Demand Metric, she led the research analysis into cloud computing applications for marketing automation, social platforms, CPQ software, sales enablement, and cloud knowledge management. In addition to her upcoming book, Smart Marketing Execution, Clare is the author of five marketing playbooks, Make Remote Work, a guide to success in the remote economy, and the bone chilling cyberthriller, Web of Betrayal. She has been a featured speaker for the American Marketing Association, Vistage, the California Society of Association Executives, Women in Technology International (WITI), eWomen Network and the U.C. Davis Graduate School of Management. On a personal note, Clare is a foodie, amateur ornithologist, and proud Mom of Shetland Sheepdogs Toby and Ashton.