25 min listen
Ep.8 Google, Oracle & Cloudera: The sales perspective
Ep.8 Google, Oracle & Cloudera: The sales perspective
ratings:
Length:
36 minutes
Released:
Dec 20, 2019
Format:
Podcast episode
Description
In this episode we bring together three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles. They also share their thoughts on the role of marketing and how they’ve used account-based marketing to shift perceptions, grow relationships and win bigger deals.
Released:
Dec 20, 2019
Format:
Podcast episode
Titles in the series (64)
Ep.3 Oracle: ABM + Customer obsession: In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building... by Account-Based Marketing