28 min listen
Ep. 57 Kyndryl: The born first ABM business
Ep. 57 Kyndryl: The born first ABM business
ratings:
Length:
37 minutes
Released:
Nov 8, 2023
Format:
Podcast episode
Description
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Released:
Nov 8, 2023
Format:
Podcast episode
Titles in the series (64)
Ep.9 HSBC: Growing accounts in banking: What’s the role of account-based marketing in the banking sector? In this episode we’re joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their... by Account-Based Marketing