Ep. 42 IBM: Building account-based marketing muscle

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Ep. 42 IBM: Building account-based marketing muscle

FromAccount-Based Marketing

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Length:

41 minutes

Released:

Jun 21, 2022

Format:

Podcast episode

Description

Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.

Released:

Jun 21, 2022

Format:

Podcast episode

Titles in the series (64)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

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27 min listen

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Ep. 42 IBM: Building account-based marketing muscle

Ep. 42 IBM: Building account-based marketing muscle

Description

Titles in the series (64)

More Episodes from Account-Based Marketing