25 min listen
Ep. 52 Dell Technologies: ABM is a journey and sales must come for the ride
Ep. 52 Dell Technologies: ABM is a journey and sales must come for the ride
ratings:
Length:
28 minutes
Released:
May 19, 2023
Format:
Podcast episode
Description
“ABM requires a strong sales and marketing interlock,” says Ching May Low. In this podcast, Alisha is joined by The Director of International Accounts for Dell Technologies, who explains how her wide-ranging experience has helped her align sales and marketing to create impactful—and even scalable—ABM programs. The conversation covers everything from social selling to the power of unsolicited business proposals, including where to focus your ABM efforts and how to make campaigns resonate across different regions. Enjoy.
Released:
May 19, 2023
Format:
Podcast episode
Titles in the series (64)
Ep.3 Oracle: ABM + Customer obsession: In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building... by Account-Based Marketing