28 min listen
Ep.18 The Momentum Customer Buying Index™ Part 2
Ep.18 The Momentum Customer Buying Index™ Part 2
ratings:
Length:
18 minutes
Released:
Sep 9, 2020
Format:
Podcast episode
Description
In this episode of the Account-Based Marketing podcast, we hear from the buyers themselves; Pete Markey CMO, TSB Bank; Andy Simpson-Pirie CTO, Cyberfort Group; Dowshan Humzah, Board Advisor; Brian Hayes FS Lead, VMware; and Tony Miller Marketing Director, WW. Hear the panel unpack the index, an analysis tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations, buying cycles patterns and preferences around sales and marketing engagement.
Released:
Sep 9, 2020
Format:
Podcast episode
Titles in the series (64)
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