26 min listen
Bonus episode: Momentum ITSMA: What decision makers want from providers
Bonus episode: Momentum ITSMA: What decision makers want from providers
ratings:
Length:
31 minutes
Released:
Dec 12, 2022
Format:
Podcast episode
Description
Understanding customers’ changing priorities. Devising and delivering better content. Orchestrating multichannel engagement. And remembering the importance of the human touch. In this podcast, our experts convene to discuss the key takeaways from the latest Customer Buying Index Study 2022 (CBX®). Join Robert Hollier, Partner, Julie Schwarz, Senior VP of Research and Adam Bennington, Head of Consulting, as they unpack what's changing for executives and across enterprise buying cycles.
Released:
Dec 12, 2022
Format:
Podcast episode
Titles in the series (64)
Ep.6 SAP: Setting up a global ABM program: Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence. by Account-Based Marketing