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Bonus episode: Momentum ITSMA: What decision makers want from providers

Bonus episode: Momentum ITSMA: What decision makers want from providers

FromAccount-Based Marketing


Bonus episode: Momentum ITSMA: What decision makers want from providers

FromAccount-Based Marketing

ratings:
Length:
31 minutes
Released:
Dec 12, 2022
Format:
Podcast episode

Description

Understanding customers’ changing priorities. Devising and delivering better content. Orchestrating multichannel engagement. And remembering the importance of the human touch. In this podcast, our experts convene to discuss the key takeaways from the latest Customer Buying Index Study 2022 (CBX®). Join Robert Hollier, Partner, Julie Schwarz, Senior VP of Research and Adam Bennington, Head of Consulting, as they unpack what's changing for executives and across enterprise buying cycles.
Released:
Dec 12, 2022
Format:
Podcast episode

Titles in the series (64)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com