28 min listen
Ep.25 Qlik: Co-creating with customers
ratings:
Length:
35 minutes
Released:
Feb 7, 2021
Format:
Podcast episode
Description
In this episode, Nancy Carlyle Harlan, Head of Global Account Based Marketing at Qlik explains why co-creating marketing with customers is the future for ABM and why it’s essential to lead with a unified strategy to ensure everyone is aligned with the same objectives. Nancy joined us for this recording in September 2020.
Released:
Feb 7, 2021
Format:
Podcast episode
Titles in the series (64)
Ep.9 HSBC: Growing accounts in banking: What’s the role of account-based marketing in the banking sector? In this episode we’re joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their... by Account-Based Marketing