4 min listen
#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital
#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital
ratings:
Length:
22 minutes
Released:
Jan 28, 2022
Format:
Podcast episode
Description
Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly a point of competition. To help me discuss this topic, I’d like to welcome Kiel Harkness, VP of Global Marketing and Development at UPS Capital.
Released:
Jan 28, 2022
Format:
Podcast episode
Titles in the series (100)
#5 Branding for Differentiation and Competitive Advantage: While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds. by The Agile Brand™ with Greg Kihlstrom