5 min listen
#33 Brands and the Modern Customer Experience
#33 Brands and the Modern Customer Experience
ratings:
Length:
8 minutes
Released:
Sep 17, 2019
Format:
Podcast episode
Description
Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it.
Released:
Sep 17, 2019
Format:
Podcast episode
Titles in the series (100)
#6 Brands and Value Creation for the Organization: Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits. by The Agile Brand™ with Greg Kihlstrom