5 min listen
#41 Key Principles of an Agile Brand
#41 Key Principles of an Agile Brand
ratings:
Length:
8 minutes
Released:
Nov 5, 2019
Format:
Podcast episode
Description
I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers. • We believe brands play an important role in society, and when they are managed properly, they can add value to people’s lives. • We believe change can be a force for good and branding and marketing need to change to best serve their customers and society. • We believe the future is bright and technology can be a force for good in the right hands and with the right motives. • We believe that to make a great brand is to tie a core set of values to the products and services delivered. • We also believe the world is in continual motion, and the ideas and thinking we currently share are subject to continual evolution as the practice of branding evolves.
Released:
Nov 5, 2019
Format:
Podcast episode
Titles in the series (100)
#2 Your Brand is more than a Logo: As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write... by The Agile Brand™ with Greg Kihlstrom