6 min listen
#45 Evolutionary versus Revolutionary Processes
#45 Evolutionary versus Revolutionary Processes
ratings:
Length:
8 minutes
Released:
Dec 3, 2019
Format:
Podcast episode
Description
Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own brand. You may need to take each of these tacks at different times. Generally speaking, you don’t want to continually take a revolutionary approach because you run the risk of alienating loyal customers. They may follow you through one reinvention, but too drastic change too often may not inspire the loyalty which is also critical to a successful brand.
Released:
Dec 3, 2019
Format:
Podcast episode
Titles in the series (100)
#1 Your Brand is a Vocabulary: How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your... by The Agile Brand™ with Greg Kihlstrom