You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant  is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. For more on Hydrant and show notes:  https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn Why being a perfectionist is a big mistake especially during the product development phase What is a multivariate analysis and why it is essential for targeting customers The changes you need to make when transitioning from 'website-only' to 'omni-channel'