You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.For more on Gymreapers and show notes: https://www.shopify.com/blog/Gymreapers-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The advantages and disadvantages of finding product-market fit when you are the ideal customerWhy looking to replicate the biggest players in your space may mislead you Why this entrepreneur waited two and a half years to quit his day job despite having a multi-million dollar company