28 min listen
Ep.46 Accenture: Success with pursuit-based marketing
Ep.46 Accenture: Success with pursuit-based marketing
ratings:
Length:
25 minutes
Released:
Oct 18, 2022
Format:
Podcast episode
Description
Stephanie Winters McConnell, Managing Director – Pursuit & Reputation Marketing Lead, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with account-based marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex-offenders re-enter the workplace with confidence.
Released:
Oct 18, 2022
Format:
Podcast episode
Titles in the series (64)
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