36 min listen
Ep.28 Dell Technologies: Bringing together ABM and challenger selling
Ep.28 Dell Technologies: Bringing together ABM and challenger selling
ratings:
Length:
38 minutes
Released:
May 2, 2021
Format:
Podcast episode
Description
“It's important to have the data and science, but don't forget the story”. In this episode, Steve Goddard Integrated Marketing Director at Dell Technologies explains how marketing is driving a challenger program and the learnings from focusing on business outcomes rather than product features.
Released:
May 2, 2021
Format:
Podcast episode
Titles in the series (64)
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