We dissect one of the biggest challenges that eng leaders face in their day-to-day – navigating the balance between going deep in technical work & maintaining a high-level view of business strategy. Oded Kedem, Chief Technology Officer @ BigPanda, shares examples from his experience, covering strategies for prioritizing where to go deep into the technology, bringing technical expertise to the executive team, bridging the gap between marketing & technology, and aligning customer expectations with a product’s actual capabilities. Oded also shares frameworks for prioritization conversations, valuable questions to pose during executive decision-making conversations, and approaches to changing past technical decisions.ABOUT ODED KEDEMOded Kedem, Chief Technology Officer at BigPanda, brings a wealth of experience in software from ground-up development to managing engineering teams and was also the founder of Zerto, a Cloud BC/DR company. Throughout his many years in the industry, Oded has developed a deep understanding of AIOps and the needs of customers. He recognizes that we are just scratching the surface with AI and automation.“As companies evolve, people change roles and the technology changes, the requirements change. We chose in the past, the product does it in method A. Let's ask, 'Okay, why did we choose A in the first place?' And once in a while, someone from engineering came up and said, 'Yeah, I have a great idea. Let's do B.' And I would always send them, 'Okay, go back to the documentation, because if you thought this through and you think that making these changes is worth our while and the risk and the instability it may bring, let's go, let's do it.'”- Oded Kedem   We’re less than one week away from GLOW 2024 – Jellyfish’s virtual summit for engineering, product, and finance leaders who are looking to deliver greater business impact while building great software and teams. Here’s a preview of what’s in store:An inspiring guest keynote by TIME Magazine’s Kid of the Year, Gitanjali RaoStrategies for engineering excellence from CTOs at Keller Williams, Genius Sports, and FanDuelJellyfish CEO and Co-Founder Andrew Lau’s keynote on the future of software engineeringExciting product roadmap updates from JellyfishRegister for this May 15 event today at jellyfish.co/glow!SHOW NOTES:Keeping a high-level view while diving deep into the technology (2:48)The story of how Oded first connected to this particular problem (5:03)Oded’s process for prioritizing where to go deep into the technology (7:20)Prioritization strategies & why it’s sometimes hard to say no to jumping in (9:40)How to bring technical expertise / value to the exec team (13:57)Best practices for tough conversations regarding org direction & capabilities (17:40)Types of questions to ask in executive conversations (19:58)Oded’s favorite question to pose (23:33)Bridging the gap between marketing & technology (24:26)How an eng perspective helps shape a product’s marketing outcome (27:12)Frameworks for aligning customer expectations with a product’s capabilities (29:33)Approaches to changing past technical decisions as an eng leader (31:21)Rapid fire questions (35:25)LINKS AND RESOURCESTalking to Strangers: What We Should Know About the People We Don’t Know - Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/