Today, we’re breaking down a global semiconductor company known as AMD. AMD isn’t the biggest and hasn’t always been the best chip maker in the world. But as cyclical and structural changes take place in the semiconductor industry, AMD serves as a great proxy for what’s going on and why. To break down the details, both behind the company and the industry, I’m joined by Jay Goldberg, a semiconductor industry consultant at D2D Advisory and Partner at Snowcloud Capital. We explore the rise of custom silicon, AMD’s competition with Intel and Nvidia, and whether or not chip making is a good business at all. Please enjoy this breakdown of AMD.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   This episode is brought to you by Tegus. Tegus is the new digital hub for market intelligence. The Tegus platform empowers Investors and Corporate Development teams to invest smarter by pairing best-in-class technology with the highest quality user-generated content and data. Find out why a majority of the top firms are using Tegus on a daily basis. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.   —--   This episode is brought to you by Kensho Scribe. Scribe powers call transcription, closed captioning and more with best-in-class accuracy, speed and security. It’s the chosen transcription service for all of S&P Global, including CapIQ Pro, and clients like leading market intelligence platform, Tegus. Scribe accurately transcribes messy, difficult audio including company and product names, currencies, accents and numbers. Challenge us with your hardest audio and see how we stack up! Visit scribefreetrial.com to unlock 150 minutes of free transcription today.    —--   Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss | @ReustleMatt   Show Notes [00:02:27] - [First question] - Where to start when it comes to understanding semiconductors  [00:04:21] - Why semiconductors were created in the first place   [00:04:57] - Key milestones and players in the semiconductor industry  [00:07:35] - What are the factors that determine who wins and loses [00:08:37] - The semiconductor industry map today writ large [00:12:05] - How the changing geopolitical landscape affects power in this sector  [00:14:15] - Why we can’t just throw unlimited money at this problem to solve it  [00:15:30] - Whether or not chip businesses are actually defensible and good businesses [00:17:37] - Differences between CPUs and GPUs and how everything we do uses them [00:22:56] - AMD’s history with CPUs and GPUs and how they’ve evolved over time [00:26:55] - Why there is such a high barrier to enter and disrupt the chip design market [00:31:54] - A future where we transition to specific and specialized use-case chips  [00:35:36] - Companies like Google and Apple building their own in-house chips [00:38:55] - Other industries where this dynamic exists outside of semiconductors [00:41:57] - The scope and economics of AMD today  [00:44:26] - What’s important to know about AMD and Intel’s capital allocation strategies [00:47:28] - What he’d focus on if he was the capital allocator for a big chip company [00:48:55] - One major lesson that this industry has taught him about investing [00:50:28] - Major lessons about AMD and the world writ large that isn’t addressed yet