The pandemic’s impact on the acceleration of digital means that just providing a personalized experience to customers is no longer good enough. In order to succeed and stay one step ahead of the competition, brands need to embrace a data-driven approach to optimize every digital experience based on outcomes. Justin Anovick, Chief Product Officer at digital experience company, Optimizely joins me on Tech Talks Daily. We talk about how businesses can unlock digital potential through a combination of personalization and experimentation. Justin also discusses why it’s so important to look beyond just personalisation and the importance of combining this with experimentation in order to move away from guesswork and gut decisions to use data to a more scientific approach that will provide customers with the best digital experience possible. About Optimizely With its digital experience platform (DXP), thy equip teams with the tools and insights they need to create and optimize in new ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Peloton, Uber, AMEX, WSJ, Santander, KLM and Mazda enrich their customer lifetime value, increase revenue and grow their brands. `