20 min listen
Account-Based Experience (ABX) vs ABM -- Justin Gray // Shift Paradigm
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Account-Based Experience (ABX) vs ABM -- Justin Gray // Shift Paradigm
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
13 minutes
Released:
Nov 8, 2022
Format:
Podcast episode
Description
Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it’s that clients will leave your company for a better one when there’s a misalignment between their goals and a company’s perceptions of those goals. Ideally, it’s critical to understand who your customer is and their goals, to provide a highly personalized and customized service to them. Today, Justin talks about the difference between account-based experience and ABM. Show NotesConnect With: Justin Gray: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 8, 2022
Format:
Podcast episode
Titles in the series (100)
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