Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? According to Pam Didner (https://pamdidner.com), clarity around goals is critical but often overlooked. In this episode we’ll look at how to clarify what your sales team needs in a lead and how to get there. https://www.theagentsofchange.com/430