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    What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company

    What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    15 minutes
    Released:
    Apr 1, 2023
    Format:
    Podcast episode

    Description

    Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants. Show NotesConnect With: Jamie Cleghorn: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Apr 1, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.