30 min listen
#63 Break Silos Between Sales & Marketing to Unleash Innovation
#63 Break Silos Between Sales & Marketing to Unleash Innovation
ratings:
Length:
35 minutes
Released:
Mar 21, 2023
Format:
Podcast episode
Description
Too often, sales, marketing and customer success exist in silos—and it’s stifling progress.When all three forces align, businesses thrive and customers get what they actually want and need. When they don’t, it’s easy for business to get “stuck.”On this episode of the Winning The Challenger Sale podcast, we’re joined by Margaret Mueller, Board Director, President, and CEO at The Executives' Club of Chicago, who reminds us of a commonly underutilized tactic for unlocking business potential: utilizing sales for customer insight and innovation.With sales on the frontlines and marketing the compelling force behind engagement, both can benefit immensely from sharing data and gaining symbiosis, especially in turbulent times such as an acquisition, brand consolidation, or uncertain economic conditions.Join us as we discuss:Learnings from what can go wrong in pursuit of alignmentBreaking down departmental silos with an enterprise-wide mindsetHunting for insight to inspire innovation with your frontline, customer-facing teams
Released:
Mar 21, 2023
Format:
Podcast episode
Titles in the series (100)
#21 Mike Randazzo’s Farewell Episode: In this episode of Winning the Challenger Sale, Jen Allen hosts Mike Randazzo's farewell session, which is his final episode as a co-host. They talk about the key concepts behind the Challenger sales strategy, as well as the most memorable experiences and discoveries they've had over the years. Mike discusses his experiences, techniques, and dilemmas while working with Challenger. He also highlights the fundamental concepts and timeless strategic differentiators in sales approaches. by Winning the Challenger Sale