33 min listen
73. Marketing & Customer Experience Trends From A CMO Executive Lens with Jackie Yeaney
73. Marketing & Customer Experience Trends From A CMO Executive Lens with Jackie Yeaney
ratings:
Length:
32 minutes
Released:
Feb 5, 2023
Format:
Podcast episode
Description
What is the role of Marketing in the digital world? How does it relate to customer experience (CX) and creating real brand loyalty? Stacy Sherman interviews Jackie Yeaney, 6x CMO, to bring you answers to these questions and more as Marketing is no longer just about campaigns. It's about telling stories, building brands, and creating intentional journeys for customers. Additional topics include the connection between Marketing and CX and whether one can be considered the new version of the other. Also, the ideal organizational design and future trends that brand leaders must plan for to succeed in a high-tech competitive landscape. Learn more a
Released:
Feb 5, 2023
Format:
Podcast episode
Titles in the series (100)
9. How To Hug Your Haters & Make Customers Love Your Brand Featuring Jay Baer: Too many companies invest too much money to acquire new clients instead of making current ones your volunteer marketers. My guest, Jay Baer, 6x author and Hall of Fame speaker shares leadership and business tips about: *How to 'Hug Your Haters' and... by Doing Customer Experience Right with Stacy Sherman