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73. Marketing & Customer Experience Trends From A CMO Executive Lens with Jackie Yeaney

73. Marketing & Customer Experience Trends From A CMO Executive Lens with Jackie Yeaney

FromDoing Customer Experience Right‬ with Stacy Sherman


73. Marketing & Customer Experience Trends From A CMO Executive Lens with Jackie Yeaney

FromDoing Customer Experience Right‬ with Stacy Sherman

ratings:
Length:
32 minutes
Released:
Feb 5, 2023
Format:
Podcast episode

Description

What is the role of Marketing in the digital world?  How does it relate to customer experience (CX) and creating real brand loyalty? Stacy Sherman interviews Jackie Yeaney, 6x CMO, to bring you answers to these questions and more as Marketing is no longer just about campaigns. It's about telling stories, building brands, and creating intentional journeys for customers. Additional topics include the connection between Marketing and CX and whether one can be considered the new version of the other. Also, the ideal organizational design and future trends that brand leaders must plan for to succeed in a high-tech competitive landscape. Learn more a
Released:
Feb 5, 2023
Format:
Podcast episode

Titles in the series (100)

Customer experience (CX) is a brand differentiator. By humanizing business and intentionally DOING CX RIGHT, you gain happy customers who continue to buy and refer your brand to others. Stacy Sherman shares her 'Heart & Science™ proven CX framework to help you accelerate loyalty and revenue. She's also interviewing admirable keynote speakers, authors, business leaders across industries who share ACTIONABLE CX strategies and tactics too. Topics include: *Retaining customers and keeping them from going to competitors *Increasing revenue and growth by winning through experiences over price. *Instituting CX measurements for accountability & success. *Gaining customer advocates, who refer versus share bad reviews. *Building an engaged workforce and customer-centric inclusive culture. DoingCXRight®‬ Podcast is not all business and customer service related. You’ll also hear guests share personal stories, challenges overcome, lessons learned, and topics such as: “What would you tell your younger 20-year-old self now that you didn’t know then.” The answers will inspire you to think and do differently so that you show up as your best self every day. About Stacy Sherman: She's an award-winning keynote speaker, author, and mentor on a mission to inspire better experiences so that REAL loyalty, connections, and satisfaction exist globally. Read her bio, blog, Forbes articles and useful resources at: DoingCXRight.com