27 min listen
SaaStr 136: What Role Should The CEO Play With The Marketing Strategy, What Do CEOs Most Often Get Wrong About CMOs & What Makes The Optimal CEO-CMO R…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 136: What Role Should The CEO Play With The Marketing Strategy, What Do CEOs Most Often Get Wrong About CMOs & What Makes The Optimal CEO-CMO R…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
25 minutes
Released:
Jul 31, 2017
Format:
Podcast episode
Description
Stacey Epstein is the CEO @ Zinc, the secure communications platform for workers in front of customers, not computers. They have backing from some of the best in SaaS investing including the likes of Jason Green @ Emergence, CRV with George Zachary and GE Ventures. Prior to Zinc, Stacey was CMO at Banjo. Before Banjo, Stacey was CMO at ServiceMax where she helped fuel 5 consecutive years of triple-digit growth. Finally, before ServiceMax, Stacey was the Vice President of Global Marketing Communications at SuccessFactors. During her tenure with SuccessFactors, Stacey pioneered the marketing function in 2005, and was instrumental in the company’s successful IPO in 2007, which led to a $3.4B acquisition by SAP in 2010. In Today’s Episode You Will Learn: How Stacey made her way from Executive Assistant working for another Executive Assistant before moving to CMO and today as CEO? What were the fundamental lessons Stacey took from her career as CMO to now being CEO/ What were some of the hardest elements of the transition? What role should the CEO play in the marketing strategy and execution? What do CEO’s most often get wrong about CMO’s?What is the optimal and most efficient working relationship between CEO and CMO? How does Stacey create alignment and strong and successful communication between the traditionally conflicting sales and marketing? How does transparency help drive better business results? How can one look to instill these values and communication standards on inherited organisations they they did not found? Are there any drawbacks to transparency and communication? 60 Second SaaStr What hires does Stacey wish she had made earlier? What can females do to master the art of negotiating? Recruiting in the valley today, how tough and top tips? When is the right time to hire your CMO? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Stacey Epstein
Released:
Jul 31, 2017
Format:
Podcast episode
Titles in the series (100)
Saastr 003: Scaling From A 50 to a 500 Person Company with Mark Geene, CEO @ Cloud Elements: Joining us today, I am thrilled to welcome, Mark Geene, CEO @ Cloud Elements the cloud API integration service that uses uniform APIs to connect your application with entire categories of services. Prior to joining Cloud Elements, Mark has... by The Official SaaStr Podcast: SaaS | Founders | Investors