Throughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies. This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. Our distinguished guest for today is Joei Chan, the Director of Brand and Marketing at 360Learning. She will share her journey in the content creation and marketing field, as well as the invaluable lessons she has acquired along the way.Joei Chan is a highly accomplished marketing professional with a wealth of experience in developing and executing successful branding and content strategies. As the Director of Brand and Content at 360Learning, Joei is responsible for leading the company's marketing efforts, with a focus on driving growth and increasing brand awareness.Joei Chan further discusses the importance of understanding the scope of work before making hiring. As she says, you need to understand the result you want so that the new hire can assist in answering the “how” question. TopicsTrying new ideas Setting Milestones for Company GrowthInter-departmental dependency Creating a Marketing PortfolioDoing the hard thingsBuilding an effective teamMarketing in the age of AI Show LinksCheck out 360LearningConnect with Joei Chan on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/