8 min listen
Ep. 36 - Marissa Homère VP Marketing of Irwin | Leading in a Recession, Building Exec Credibility & Building an Established Marketing Engine
Ep. 36 - Marissa Homère VP Marketing of Irwin | Leading in a Recession, Building Exec Credibility & Building an Established Marketing Engine
ratings:
Length:
35 minutes
Released:
Jan 17, 2023
Format:
Podcast episode
Description
In this power episode, Marissa Homere outlines what smart marketing leaders should be doing right now during these hard months as we battle a recession. She talks about establishing executive credibility, building a sustainable marketing engine, accounting for budget cuts, and identifying how to know if a company "gets" marketing or not.
Released:
Jan 17, 2023
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple