Do you have a successful go-to-market plan? Before you jump to say "yes", in this episode we dive into the difference between a tactical and strategical approach. The lack of having a strategic component is where most GTM plans fail which leaves their teams confused, misaligned, or worse... irrelevant.

This episode is a recording of my speaking session at Metadata.io's DEMAND 2022 that unveils survey results disclosing 5 gaps GTM leaders are facing today that prohibit a successful GTM deployment.