17 min listen
You've Got PLG All Wrong, with Jason McClelland
FromB2B Growth
ratings:
Length:
34 minutes
Released:
Mar 10, 2022
Format:
Podcast episode
Description
In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku.
Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.
Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.
Released:
Mar 10, 2022
Format:
Podcast episode
Titles in the series (100)
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