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    Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

    Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

    FromDemand Gen Made Simple

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    Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

    FromDemand Gen Made Simple

    ratings:
    Length:
    35 minutes
    Released:
    May 2, 2023
    Format:
    Podcast episode

    Description

     Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like: 


    Is there such a thing as testing too much? 

    Do you need tech and tools to run experiments? 

    Is the juice worth the squeeze? 

    Leveraging experimentation vs abusing experimentation 

    Assess risk and concluding impact
    Released:
    May 2, 2023
    Format:
    Podcast episode

    Titles in the series (55)

    Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.