8 min listen
Ep. 39 - Andrew Harder, Sr. Paid Media Manager, Webex Events by Cisco - How to Transform Paid Social to Create Demand and Drive Revenue
Ep. 39 - Andrew Harder, Sr. Paid Media Manager, Webex Events by Cisco - How to Transform Paid Social to Create Demand and Drive Revenue
ratings:
Length:
27 minutes
Released:
Feb 7, 2023
Format:
Podcast episode
Description
Andrew discusses how he transformed Webex Events by Cisco's paid social advertising strategy from lead gen to demand gen. He talks buy-in, budget testing, creative testing, as well as results, and ways you can do it too.
Released:
Feb 7, 2023
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple