11 min listen
Ep. 4 - Stop Losing Money on a Misdefined MQL
Ep. 4 - Stop Losing Money on a Misdefined MQL
ratings:
Length:
11 minutes
Released:
May 17, 2022
Format:
Podcast episode
Description
The MQL is so commonly misunderstood and misdefined that it's actually costing companies tons of money and fueling misalignment between marketing and sales. In this episode, we go back to marketing basics on what an MQL stands for, why it's misunderstood, why it's costing companies tons of money, and why it's time to transform its definition in B2B marketing.
Released:
May 17, 2022
Format:
Podcast episode
Titles in the series (55)
Ep. 4 - Stop Losing Money on a Misdefined MQL by Demand Gen Made Simple