8 min listen
Ep. 9 - Jon Russo - Are Salesforce MQLs Dead?
Ep. 9 - Jon Russo - Are Salesforce MQLs Dead?
ratings:
Length:
20 minutes
Released:
Jun 22, 2022
Format:
Podcast episode
Description
Jon challenged the status quo by releasing an article questioning if the Salesforce Marketing Qualified Lead is dead. With media agencies calling him, I had the opportunity to interview him for his perspective on releasing such a conversation-starting article. In this episode, we deep dive into what that article is about, which Salesforce model is better for your company -- lead-based or a contacts/accounts/opportunity, and how Jon and his team at B2B Fusion uses their proprietary framework, the "Unified Funnel," to enable companies across either model.
Released:
Jun 22, 2022
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple