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    Demand Gen Made Simple

    Demand Gen Made Simple

    Demand Gen Made Simple

    ratings:
    Length:
    55 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 55 episodes

    Title

    Season 1 Has Wrapped!

    After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This seas...

    1 minute
    		Jun 13, 2023

    Ep. 55 - Solving the Attribution Puzzle with Drew Smith, CEO Attributa

    In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attri...

    42 minutes
    		Jun 06, 2023

    Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata

    Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the...

    25 minutes
    		May 30, 2023

    Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing

    Oh nurturing - the term that sparks different opinions just like the term "lead." In th...

    22 minutes
    		May 23, 2023

    Ep. 52 - The Importance of Lead Lifecycle Stages in Modern Demand Gen

    In this podcast episode, I talk about whether lead lifecycle stages still matter on a d...

    12 minutes
    		May 16, 2023

    Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

     Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place exper...

    34 minutes
    		May 02, 2023

    Ep. 50 - Creating Marketing OKRs - Best Practice, Examples

    What's the best way to set and obtain OKRs from leadership? In this episode, Janelle de...

    19 minutes
    		Apr 25, 2023

    Ep. 49 - When to Test vs Sticking to Fundamentals & How to Gain Buy-in and Budget

    You'll hear that "marketers should always be experimenting." But is now the right time ...

    17 minutes
    		Apr 18, 2023

    Ep. 48 - How to Communicate Changing Marketing's KPIs

    Modernizing marketing requires a change in reporting. More than just switching marketin...

    15 minutes
    		Apr 11, 2023

    Ep. 47 - Janelle Amos' Masterclass with Metadata.io - Building a Demand Gen Plan Aligned with Revenue

    In this episode, Janelle shares with Metadata.io's Demand community the 3-step framewor...

    58 minutes
    		Apr 04, 2023