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Ep. 49 - When to Test vs Sticking to Fundamentals & How to Gain Buy-in and Budget
Ep. 49 - When to Test vs Sticking to Fundamentals & How to Gain Buy-in and Budget
ratings:
Length:
18 minutes
Released:
Apr 18, 2023
Format:
Podcast episode
Description
You'll hear that "marketers should always be experimenting." But is now the right time for experiments when budgets are being reduced, teams are being asked to do more with less, and more and more companies and leaders are turning to attribution to "measure what's working." In this episode, I share how to include testing in your marketing strategy as well as advocating for buy-in.
Released:
Apr 18, 2023
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple