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Ep. 44 - How The Lack of GTM Modernization Impacts Demand Gen Buy-in
Ep. 44 - How The Lack of GTM Modernization Impacts Demand Gen Buy-in
ratings:
Length:
11 minutes
Released:
Mar 14, 2023
Format:
Podcast episode
Description
You could have the most seamless marketing journey and get the prospect to become a fan who *wants* to do business with you… only to have their enthusiasm crushed after a long, drawn-out sales process. And while a lot of companies are content running this model because the outdated sales process is proven, I think it’s a huge risk for demand gen marketers. Tune in to learn why.
Released:
Mar 14, 2023
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple