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    Ep. 14 - The Modern B2B Persona - What Is It and How to Construct Your GTM | ChatFunnel RevTech 2022 Speaking Session

    Ep. 14 - The Modern B2B Persona - What Is It and How to Construct Your GTM | ChatFunnel RevTech 2022 Speaking Session

    FromDemand Gen Made Simple

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    Ep. 14 - The Modern B2B Persona - What Is It and How to Construct Your GTM | ChatFunnel RevTech 2022 Speaking Session

    FromDemand Gen Made Simple

    ratings:
    Length:
    11 minutes
    Released:
    Jul 26, 2022
    Format:
    Podcast episode

    Description

    If you're in marketing, you've probably created a buyer persona at least once in your lifetime. In this episode, Janelle Amos joined ChatFunnels during their RevTech 2022 Summit to discuss what the modern B2B persona is, how it's different than the traditional marketing persona, and 3 key recommendations for marketing to the modern B2B persona. 
    Released:
    Jul 26, 2022
    Format:
    Podcast episode

    Titles in the series (55)

    Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.