8 min listen
Ep. 35 - How to Tactically Measure & Report Demand Gen to Execs with Ellen Schwartze at Knotch
Ep. 35 - How to Tactically Measure & Report Demand Gen to Execs with Ellen Schwartze at Knotch
ratings:
Length:
31 minutes
Released:
Dec 20, 2022
Format:
Podcast episode
Description
As a demand gen marketer, you likely know how hard it is to report and advocate for demand gen initiatives and budget. In this episode, Ellen Schwartze, Sr. Director of Digital Demand Generation at Knotch, joins Janelle on why reporting demand gen is so hard, the best way to showcase demand gen results to executives, and, how to articulate the impact of your demand gen work.
Released:
Dec 20, 2022
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple