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Ep. 12 - The Risk of Modernizing Marketing and Not Sales | Mastering B2B Marketing
Ep. 12 - The Risk of Modernizing Marketing and Not Sales | Mastering B2B Marketing
ratings:
Length:
29 minutes
Released:
Jul 12, 2022
Format:
Podcast episode
Description
Jesus McDonald interviews Janelle Amos to discuss why demand gen only works when sales is also modernized, how long free trials should be, why you should not send gift cards in exchange for demos, ways to challenge the status quo, and more.
Released:
Jul 12, 2022
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple