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Ep. 12 - The Risk of Modernizing Marketing and Not Sales | Mastering B2B Marketing

Ep. 12 - The Risk of Modernizing Marketing and Not Sales | Mastering B2B Marketing

FromDemand Gen Made Simple


Ep. 12 - The Risk of Modernizing Marketing and Not Sales | Mastering B2B Marketing

FromDemand Gen Made Simple

ratings:
Length:
29 minutes
Released:
Jul 12, 2022
Format:
Podcast episode

Description

Jesus McDonald interviews Janelle Amos to discuss why demand gen only works when sales is also modernized, how long free trials should be, why you should not send gift cards in exchange for demos, ways to challenge the status quo, and more. 
Released:
Jul 12, 2022
Format:
Podcast episode

Titles in the series (55)

Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.