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Ep. 34 - How Chatbots Can Aid and Sabotage Demand Gen Efforts
Ep. 34 - How Chatbots Can Aid and Sabotage Demand Gen Efforts
ratings:
Length:
23 minutes
Released:
Dec 13, 2022
Format:
Podcast episode
Description
In this episode, I break down the difference between a good chatbot experience and a poor one. In today's B2B demand gen world, chatbots are often used a best practice "check the box" tactic, when they should be thought of an additional tactic to engage with the audience. Chatbots were built to be so much more, but companies don't give them the time of day. Why is that? I break all this down, and more.
Released:
Dec 13, 2022
Format:
Podcast episode
Titles in the series (55)
Ep. 1 - Defining Demand Generation Without Marketing Jargon by Demand Gen Made Simple