28 min listen
Why B2B Marketers Need to Think Like B2C Creatives
Why B2B Marketers Need to Think Like B2C Creatives
ratings:
Length:
18 minutes
Released:
Feb 23, 2023
Format:
Podcast episode
Description
"Safe." "Boring." "All the same." These are typical descriptors of B2B marketing.You know what's not usually described that way? B2C marketing, often hailed as bold, breakthrough, and emotionalIn this special solo episode, Jess — who spent 15 years as a copywriter and creative director for brands like McDonald's, Pop-Tarts, and Cottonelle — shares 4 ways to think more like a B2C creative so you can craft more inventive, exciting B2B campaigns.
Released:
Feb 23, 2023
Format:
Podcast episode
Titles in the series (29)
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